Kuala Lumpur, Malaysia, 5 April 2011. – Forest Interactive, Malaysiaâ€™s private telecommunication and mobile network announces its partnership with Cakra Semarang TV to sell, customize and distribute a SMS on TV interaction technology called ‘Interactive SMS TV.’
Interactive SMS TV, the innovative program, which was launched on 1 April 2011, allows TV viewers to chat via SMS or playing games for live TV shows and interact with other viewers via Interactive SMS TV programs. TV stations can visualize each participant SMS to all viewers as an interactive 3D.
Johary Mustapha, Chief Executive Office of Forest Interactive said â€œWe are very pleased to have the Cakra Semarang TV as our new partners in launching Interactive SMS TV. Since we are getting success in the first launched this program in Bandung TV, we are confident to get a wider market in Indonesia. Cakra Semarang TV as a partner will take advantage of the program is will attract many people. We are also targeting all major TV stations in Indonesia and Malaysiaâ€
Cooperation partners Forest Interactive, Cakra Semarang TV will feature interactive SMS TV programs are broadcast during the middle of a local entertainment events and also at the local movie show commander viagra en france. And will be broadcast in all regions, Central Java and especially in Semarang city.
Operational director of Cakra Semarang TV, I Nyoman Winata, SE commented â€œWe are excited about this great business opportunity and are looking forward to launch the innovative program like Interactive SMS TV format now in Indonesia. Forest Interactive is a very experienced and successful player in this field and we can build on their long-term experience with TV stations in several countries.â€
Overall, Forest Interactive hoped Interactive SMS TV program in Cakra Semarang TV will achieve successful which is same success like Bandung TV.
About Cakra Semarang TV
Cakra Semarang TV is a private TV station which is better known by the public in Semarang and Central Java as Cakra TV. Currently local television which is under management of PT. Mataram Cakrawala Televisi Indonesia has broadcast hours as much as 17 hours per day starting from 06.30 until 23:30 pm and broadcast on UHF channel 53. Broadcast program content focuses on local cultures in Central Java. This is a television station Bali TV network members.
About Forest Interactive
Forest Interactive Sdn Bhd is a mobile content provider established in 2006 with operations in Malaysia and Indonesia. Its primary role is to provide a platform to enable content owners to distribute and charge for its contents targeted to mobile subscribers.
Forest develops their own customized SMS-TV Platform with TV-Formats targeting TV Broadcasters in both countries they operate in. Forest TV overlays allow the TV audience to play games, vote, chat, and purchase merchandise via SMS while viewing television. The interactive element engages the audience (increased ratings) and when coupled with Premium SMS can also serve as a substantial revenue generator. Their technology enables TV Broadcasters to charge its audience via the Premium-SMS (PSMS) billing platform and push for two-way interactivity.